electric

There is now increasing evidence showing that electric vehicles have higher customer satisfaction ratings than conventional petrol or diesel cars. The same data also suggests that once an owner has bought into the ideal of an electric car they will become long term customers.

One of the most common and successful models of the new breed of electric vehicle, the Nissan LEAF, was launched in 2010.

With many typical car-leasing agreements running for up to 3 years a number of the early adopters of electric vehicles are now on their second or third car.

This information coupled with the rise in EV sales in 2014 means there is now a sizable pool of EV drivers and years of experience for researchers to gauge the success of electric cars.

A survey of 6,500 Nissan Leaf owners in the UK revealed that 95% would recommend one to a friend and 64% said they find their Leaf better to drive than a conventional petrol or diesel car.

93% of those surveyed use their Nissan Leaf as their main family car and 89% reported ‘significant savings’ versus their previous cars.

The in depth survey was conducted by Nissan GB with the remarkable uptake in electric cars during 2014 when more than 3,600 units were sold.

Similarly in the USA PlugInsights have been collecting information from EV owners who’s initial electric car lease has expired. Of the 900 respondents 96.9% said they would choose to drive another EV.

PlugInsights also wanted to find out more about driver satisfaction levels using Net Promoter Score (NPS). NPS is a metric using owner information to assess the number of advocates of a product minus number of critics.

An NPS rating of 50 or more is considered outstanding. Tesla currently holds a satisfaction rating of 94.2 from drivers who have owned either a Roadster or Model-S for two or more years. Nissan Leaf owners rate their car as 66.8 on the same scale, which is still very high.

These figures are very complementary when put into context with other traditional automotive manufacturers. In the USA the highest NPS score was 56.8 achieved by Subaru. The likes of Chevrolet rate at only 12.3.

The research strongly indicates that once a driver has switched to an EV the likelihood of them switching back to a conventional engine is very small creating more advocates for electric cars.

The benefits to wellbeing, noise, pollution and the environmental impact are all significant factors in the satisfaction ratings as are the comparably smaller maintenance and running costs.

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